Select the essentials
Documents and specialist information become one clear message. Further detail remains available through suitable documents or approved destination pages.
B2B email marketing
B2B email marketing with traceable information
We turn detailed business information into readable email campaigns. Content is selected for the occasion and audience, approved by the relevant people and prepared for contacts with a documented basis for receiving marketing.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Align the versions
Copy, layout and linked information are reviewed together, so the email and its supporting material describe the same current position.
Record responses
We plan how questions and unsubscribes will be assigned. Responsible contacts receive the information needed to deal with each response.
An illustrative project brief
Example: a service overview
A provider introduces a new service area to consenting business contacts. The message explains its use, links to the current overview and names an available contact.
Start a conversation
Let’s discuss what your project needs.
Describe your current filing system and the next handover. We can identify which records need bringing together.
[email protected]
Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany